There's more to the US Open than just tennis. But how do you convince jaded young New Yorkers that the US Open isn't for old, rich white people; it's for fashion, food, celebrity and entertainment-lovers of all kinds? You let it speak for itself. 

2 ideas. 3 weeks to execute. 582 tickets sold. $16,505 in increased revenue. Countless impressions. 

#FlavorOftheOpen

From August 11th-13th we packed the US Open experience into a food truck and hit the streets of New York City to give New Yorkers a taste of why nothing beats being here. Fans stopped by to sample a different menu each day, get an exclusive ticket promo code, pose for pictures and more! To encourage social sharing, the first 200 people to check-in, tweet or post photos using the hashtag received free t-shirts. 

#OPENFOR 

If the food truck wasn't enough to convince people, we invited bloggers from different categories to attend the Open to cover the food, fashion, entertainment, family fun and celebrity-sightings their audiences would care about.  

Overall, the US Open says these were the most successful promotions they've done to date, and they'll definitely be back in 2015.