In 1916, Keds launched the world’s first sneaker brand.

To celebrate their rich 94-year history in a way that was relevant to today’s consumer, we launched TheOriginalSneaker.com- a dynamic, rich multimedia experience that merged iconic moments from pop culture with consumer engagement.

The site refreshed everyday for a year, and featured a flipping tile interface that served up daily and decade facts, vintage ads, daily looks, user generated designs, a featured sneaker, and clips of Keds at SXSW. This allowed us to tell the story of the brand over the last 94 years, while allowing for a new story everyday.

I was in charge of researching and writing every.single.one of the aforementioned facts, and I have the Google docs to prove it.

AWARDS
OMMA Award
Webby Honoree
FWA Site of the Day

PRESS

PSFK

Communication Arts

Best Ads on TV