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Melissa McCarthy

Associate Creative Director, Copywriter

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  • Resume

Playtex Bra Makeover

The Playtex woman is a real woman. And, real women have real bra problems. In fact, 70% of women are wearing the wrong bra size! So, we set out to solve women’s bra problems once and for all with the Playtex Bra Makeover Series- mini webisodes that follow 10 women as they go from bra problem to bra perfect with the help of style expert, Alison Deyette.

After a wildly successful and award-winning first season, we came back for a second season with 8 women and their bosom buddies on a quest to find the perfect fit.

RESULTS
10,000+ Total Makeover Entries
25,000,000+ YouTube views
100,000,000+ Total Media Impressions

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