What do you do when you want a snack, but don’t want to lose your seat in front of the TV during the Big Game? Enter the Heluva Good! Sideline Snacker: a remote-controlled dip ottoman that delivers the dip and snacks to you, so you never have to leave the couch.

To keep Heluva Good! Dip top-of-mind during the biggest dipping occasion of the year, we created this one-of-a-kind snacking gadget, launched it with a David Attenborough-inspired nature documentary that observed football fans in their natural habitat, and gave it away stocked to the brim with dips and snacks just in time for the big game.

Agency: M Booth
Production Co: Cutter Entertainment