Socks are the #1 requested item at homeless shelters. So, we empowered Facebook fans to help Hanes donate 500,000 pairs of socks to the Salvation Army in December 2010 just by clicking the “Donate” button on a Facebook Tab.

This initiative catapulted Hanes onto AllFacebook.com’s list of “The Most Explosive Facebook Pages” and generated 298,618 new fans, thousands of comments and likes, and over 1 billion impressions in just one week.

AWARDS

2010 IAC Award