Hire Ken Jeong as Cottonelle’s first Assvertiser to normalize the down there care conversation. Get millions of people talking.

We all have down there needs, but no one wants to talk about it. So we hired doctor turned comedian, Ken Jeong, to kickstart the sometimes-uncomfortable conversation about down there needs, and help everyone get the Cottonelle down there care they deserve.

He took to social to encourage people to go public with their down there needs for the chance to win $10K and join him in spreading the word about down there care.

Then we turned Ken, the four winning Assvertisers, and influencer partners’ butts into walking billboards with a pair of custom Cottonelle joggers designed with our signature ripples and a logo across the rear to help them assvertise Cottonelle to the world.

RESULTS:
125.5M+ earned media impressions
80 earned media placements
5.4M+ social media impressions
Exceeded KPI’s across all channels

Agency: M Booth Health
Production: Art Class