Closed captioning. A feature that was designed to aid the hard-of-hearing ended up making watching TV better for everyone. Whether you’re parents watching late night TV without waking up the kids, fanatical about foreign films, or just need to answer the age-old question- “wait, what did they just say?” you’ve likely used subtitles to improve your entertainment experience.

This is the best way to sum up Comcast’s philosophy on inclusive design. They’ve been paving the way for accessibility, yet no one knew about it. So, we set out to show the world that when you start with inclusive design, you make a better experience for everyone, and show off their amazing tech in the process.

We created an anthem spot featuring real Comcast customers and employees who use the technology in different ways, as well as mini documentaries that dive deeper into each of their stories and how Comcast’s tech makes their lives better.

My role: concept, scripts/treatment/copy, pre-production