After years of declining sales, it was time for Clean & Clear to stop splashing models’ faces with water and start getting real– aka speaking to a new generation of teens, the kind that keeps it real, the ever elusive Gen Z.

And, these incredible teens had a lot to say. So, we gave them the mic to just be their loudest, clearest, most authentic selves. Be Loud. Be Clear. Be YOU.

A video series featuring real teens who were all authentically themselves. A bold new look/feel, brand voice, and POV. Countless social content. Snapchat filters and lenses. Product shoots. A campaign targeted at moms. You name it, we did it for Clean & Clear. And, then we did it again for the back-to-school season. And, again to launch Clean & Clear’s first innovation in years – Lemon.

The result?
- Business goals, crushed ✅
- 2019 James E. Burke Marketing Award
- Regained relevance with Gen Z (and their moms)
- Most successful product launch in Clean & Clear history (Clean & Clear Lemon line)