Lisa Ann Walter “knows a guy” who can get teachers the school supplies they need…and it’s BIC.

More than 90% of teachers spend hundreds of dollars out of their own pockets on school supplies each year. So BIC teamed up with TV’s favorite teacher, Lisa Ann Walter, to get teachers the school supplies they need.

The BIC Back-to-School Supply Closet popped up in NYC stocked to the brim with over 15,000+ pens, pencils, and more to give away for free. Upon showing their school ID to our hall monitor, Lisa Ann Walter, teachers were granted access to a supply closet—through a speakeasy-esque bookshelf door—to fill BIC-branded backpacks with all of the free pens, pencils, markers, highlighters, and white out they needed to start the school year…without spending a dime of their own money. 

Beyond  free supplies, attendees were invited to write and design postcards to their favorite teachers, record their messages in a video booth, and send them off at our 6ft mailbox wall. On their way out, attendees could make an additional donation to our philanthropic partner, Kids In Need Foundation’s Supply-a-Teacher program. Those who couldn’t make it in person, could donate at BIC’s custom landing page.  

Results:

We opened with a line around the block. In less than 3 hours, we had 350+ teachers fill their bags in the secret supply closet. And it got people talking. We landed 63 key media placements and countless social engagements, garnering over 1B+ impressions for BIC during the important back-to-school shopping season.